Is Amazon Working On A DRM-Free Music Download Store?
from the recognizing-apple's-achilles-heel dept
However, perhaps recent revelations have opened Amazon's eyes to Apple's big achilles heel: the copy protection they use. The record labels, for all their obsession over copy protection, know that Apple's use of copy protection has given the company tremendous leverage over them in negotiations over pricing for digital downloads. They've also just started to understand that there's value in selling unprotected MP3s. With all that in mind, the latest rumor (as submitted by John) is that Amazon is back on the negotiating trail, pitching the record labels on a DRM-free music download store. If they're smart, they'd be pitching it as a way to break Apple's stranglehold on the market -- but given how most of the other Amazon music download store rumors have panned out, we're not holding our breath. However, the rumor also notes that Amazon is supposedly offering variable pricing on songs -- something that the record labels have been pushing for (unsuccessfully) for years with Apple. So, perhaps it's a bit of horse trading: Amazon gives the labels variable pricing, if they agree to give up copy protection. Still, after seeing just how awful Amazon's foray into video downloads has been, you'd have to hope that they would only use that experience to learn what not to do with any new offering.