Apparently, Japan's Society for Rights of Authors, Composers and Publishers is sick of sending takedown notices to Google. After all they were the group that sent notices to YouTube to get them to take down nearly 30,000 videos back in October. Unfortunately for them, it appears that plenty more videos are now online and they don't want to go through the process again. So, they've sent a letter to YouTube basically demanding the company put in place a system to prevent copyrighted material from being uploaded. Perhaps they should ask them to stop all email spam and solve world hunger at the same time. It certainly would be nice, but it's not like they actually can do that. For all the talk about technology magic bullets, it's never going to be possible to really prevent the uploading of copyrighted content. The second someone comes up with something even marginally effective, someone else will figure out a way around it (or move to a more permissive platform that will be even harder to stop). At some point, it's going to occur to these companies that the massive game of whack-a-mole and pass-the-blame isn't just ineffective, it's a huge waste of time from focusing on reinventing themselves to take advantage of these new distribution channels.
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