Turn On GPS, Turn Off Brain >>
<< When You're Competing Against Free, 'Usability...
 tdicon 

Studies

by Mike Masnick

Mon, Dec 4th 2006 5:10pm





Fewer Than Half Of People Surveyed Shop Online At Work

from the or-flip-that-around dept

Perhaps part of the reason that Cyber Monday remains a myth is that it's very premise is flawed. The idea is that on that first Monday after Thanksgiving, as everyone goes back to work from their four day vacation, they hit the online mall via their work computers. Except... 54% of people surveyed say they would never shop online at work. Of course, depending on your point of view, this could be a lot or a little. It wouldn't be surprising to see someone else flip this story around and say that 46% of people would shop at work, and talk about how this is a big productivity waster (and then turn it into a story about lost productivity and how bosses need to stop people from shopping at work). Either way, it seems like it's not yet enough people to make the idea of Cyber Monday all that interesting to most people who tend to use the Monday after Thanksgiving to actually do some work.

9 Comments | Leave a Comment

If you liked this post, you may also be interested in...

Reader Comments (rss)

(Flattened / Threaded)

  1.  
    identicon
    Stu, Dec 4th, 2006 @ 5:29pm

    The shopping at work issue aside . . . .

    Who cares how company A or B did on Black Friday or Cyber Monday or any other day?

    When did that sort of thing become a spectator sport?

     

    [ reply to this | link to this | view in thread ]

  2.  
    identicon
    a man, Dec 4th, 2006 @ 6:03pm

    My name is a man. I'm a tool. Please ban me.

     

    [ reply to this | link to this | view in thread ]

  3.  
    identicon
    Anonymous Coward, Dec 4th, 2006 @ 6:26pm

    How much of this "Cyber Monday" shopping is from online retailers returning to work on Monday, to find that plenty of people had purchased goods on Sunday evening -- or through any part of the weekend that the online store's employees were "on holiday"?

    Could many of these "Monday Purchases" actually just be orders that were placed over the holiday weekend (Sunday) and were only noted as orders that needed to be filled on Monday?

    Just because an Online Retailer is available 24/7, doesn't mean that there is actually a person in that retailer's location 24/7.

     

    [ reply to this | link to this | view in thread ]

  4.  
    identicon
    William, Dec 4th, 2006 @ 6:44pm

    Shopping

    Shame on you people shopping while at work. Don't you have work to do?

    Of course I'm at work right now.

     

    [ reply to this | link to this | view in thread ]

  5.  
    identicon
    Blue, Dec 4th, 2006 @ 7:23pm

    Cyber Monday

    Cyber Monday is a hoax created by Shop.org as a marketing ploy.... people picked it up and thought it was actually like Black Friday.

     

    [ reply to this | link to this | view in thread ]

  6.  
    identicon
    Matt, Dec 4th, 2006 @ 10:15pm

    Re:

    Can I please extend this sentiment outward towards many many other media-triggered events???

     

    [ reply to this | link to this | view in thread ]

  7.  
    identicon
    just kill me now, Dec 5th, 2006 @ 6:18am

    still on this BS?

     

    [ reply to this | link to this | view in thread ]

  8.  
    identicon
    RJD, Dec 5th, 2006 @ 6:52am

    Some reality to the hype

    Okay, small sample of data at my company. Our typical number of web pages hit each data associated with shopping is 800+. On cyber Monday the number was 1892 ... so some folks here bought in to it.

     

    [ reply to this | link to this | view in thread ]

  9.  
    identicon
    |333173|3|_||3, Dec 5th, 2006 @ 6:10pm

    Well, I for one wouldn't tell some servey that I was shopping at work, unless my boss was fine with it (or, like one of my friends bosses, finds it a necessary evil for when he cannot just pirate the item [he works in a computer shop, what they sell is legit, what they give out for free is another matter]). On a day when there is a lot of hype abput online shopping, I would make a point of not shopping then, just in case.

     

    [ reply to this | link to this | view in thread ]


Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here
Get Techdirt’s Daily Email
Save me a cookie
  • Note: A CRLF will be replaced by a break tag (<br>), all other allowable HTML will remain intact
  • Allowed HTML Tags: <b> <i> <a> <em> <br> <strong> <blockquote> <hr> <tt>
Turn On GPS, Turn Off Brain >>
<< When You're Competing Against Free, 'Usability...
 tdicon 
Follow Techdirt
Flattr rss rss
A word from our Sponsors...
Sponsored Resource
Essential Reading
Techdirt Reading List
Techdirt Insider Chat

A word from our Sponsors...
Recent Stories

Friday

8:40am: Another CA Cop Thinks A Cell Phone Might Be A Dangerous Weapon (15)
7:33am: RIAA: The Copyright Reform We Need Is To Make Everyone Else Copyright Cops (50)
5:36am: Ron Paul Doesn't Win RonPaul.com And Is Guilty Of Reverse Domain Hijacking (22)
3:31am: President Obama Is 'Troubled' About Chilling Effects His Own Administration Is Causing To Journalism? (42)

Thursday

11:20pm: Yet Another Anti-Patent Troll Bill Introduced In Congress (10)
8:19pm: District Attorney And Major TV Network Sued Over Stupid Reality Show (10)
5:00pm: DailyDirt: Tuition Debt Is For Chumps? (18)
4:01pm: Adam Savage On Why Copyright And Trademark Holders Need To Get Over Their Obsession With 'Control' (18)
3:01pm: Partisanship Over Spying On Journalists Is Stupid: Spying On Journalists Is Bad, Period (23)
2:00pm: Magic Hat Brewery Sues West Sixth Brewing, Claiming 6 Looks Too Much Like 9 (41)
More arrow
A word from our Sponsors...

Close

Email This