There's been plenty of discussion about how the DMCA notice and takedown system works for sites like YouTube, and how that reasonably protects them from being liable, but it's no surprise that folks in the entertainment industry are just not satisfied. Bob Hammond writes in to let us know that someone from Disney is saying that's just not good enough for them. Unfortunately for Disney, however, it is the law. Anne Sweeney, the head of Disney's entertainment and news television properties, admits that it's "the world we are living in. This is the reality." But, then complains that it's just not efficient for them to have to police their own content. Of course, efficiency is a funny thing. Competitor CBS recently realized that it wasn't just more efficient to leave programs up on YouTube, it actually helped increase viewership of their programs. So, perhaps instead of worrying so much about their clips on YouTube and calling them up every time a clip went up, they might find it a lot more efficient to just view it as free advertising for their programs and learn how to use it to their advantage.
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