If You Liked This Post, Perhaps You'd Like To Look At The History Of Failed Recommendation Systems
from the we-recommend-you-read-this-article dept
That's why it's a little surprising to see Fortune Magazine claim that these types of personal recommendation systems are somehow the next big thing. It's true that they've always been something of a holy grail for marketing types, who would love to be able to provide more accurate and relevant choices to you at all times. However, we're still a long way away from that. While some of the hype over personalization in the ad space got swept aside when Google figured out how to do better keyword matching and contextual advertising, many now believe that this kind of "discovery" advertising -- recommendations based on what you're like, rather than what you like or what you just searched for -- is the future. The problem is that it's not an easy problem to solve, and the long history that's littered with failures in the space would suggest that just claiming you've got the best solution (or performing simple parlor tricks, as one group does in the article) isn't actually enough to signal a revolution.