For many years, people have suggested that Google was really building the operating system for the internet. It made for a really nice soundbite, but some of Google's actions have suggested that maybe others recognize the opportunity more than Google ever did. Now, however, Robert Young over at GigaOm is suggesting that Google is building a different kind of operating system: an operating system for advertising. That, again, makes for a nice soundbite and is a fun way of thinking about Google's activities -- but again, we're not sure it holds up under scrutiny. While they've obviously been quite successful at internet advertising, it still isn't at all clear what real value they add to other forms of advertising, no matter how many times they try to force themselves into other advertising markets. They have yet to prove the benefit they provide. Perhaps being a one-stop shop really will be what it takes, but it hasn't caught on yet.
If you liked this post, you may also be interested in...
- Stopping 23andMe Will Only Delay The Revolution Medicine Needs
- Abusing The Surveillance Scandal To Punish Internet Freedom Even More
- Bruce Schneier On The Feudal Internet And How To Fight It
- US Free Trade Agreements Are Bad Not Just For The Economy, But For The Environment, Too
- James Clapper Thinks That NSA Employees Will Sell Out Our Nation After A Few Days Without A Paycheck