There's no doubt that newspapers are desperate to profit from their online activities, as the outlook for their traditional business is not promising. In this most recent quarter newspaper companies were eager to tout their online growth as evidence that their successfully making the transition. But it could be a long time before internet operations can really sustain these businesses, make that a really long time. A new report estimates that it could take 30 years before online revenue accounts for even 50% of total sales. The message is clear: simply trying to grow the online divisions in hopes that they'll replace the core business is a losing strategy. As such, the only way these company can continue grow is if they develop new strategies that go beyond simply moving the newspaper content online.
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