How Dare You Make My Content More Valuable!
from the it's-not-so-tricky dept
However, something started to become clear last week, when we wrote about the similar misunderstanding from News.com editor Charles Cooper, in that he claimed that Google was making money and giving nothing back. Specifically, Cooper was upset about the lack of a monetary payout, even though the content he produced is available for anyone to read free online. The problem was that Cooper had difficulty realizing that Google was paying. It was paying by driving additional traffic to News.com (and plenty of other sites) by providing a service that people enjoy using to find news. This weekend, a very similar situation played itself out. Jason Calacanis, the founder of Weblogs Inc., which is now owned by AOL, threatened to sue any RSS aggregator that placed ads next to any Weblogs Inc. RSS feed, and reiterated his claim that their full content (with ads, mind you) RSS feeds are for "individual and non-commercial use only." Almost two years ago, we had a discussion about how exactly this issue concerning RSS feeds was destined to be a messy situation.
How do you define individual and non-commercial use in this context? As we wrote at the time, if an investor reads something and makes a trade on it, is that non-commercial use, or does the trader owe Calacanis or AOL some money? What if someone views the feed in their Gmail account that has ads down the side? Is that a violation? How about the old Opera browser that had ads showing across the top? Someone in the comments to Calacanis' post notes that he paid for his RSS aggregator software and now uses it to read Weblogs Inc. feeds. Does Calacanis deserve some of the money that was used to pay for the aggregator? With Techdirt's InfoAdvisor product, we build information portfolios for customers that include (among other things) RSS feeds that they should read, where we manage the feeds (setting it up so when they login they see what they're subscribed to without having to bother figuring out how to subscribe and how to unsubscribe from stuff). Companies pay us for this. If we recommend a Weblogs Inc. feed, is that against their terms? Just to be safe, I've instructed our analyst staff to no longer include any Weblogs Inc. feeds for our customers. This is a shame, because sites like Engadget provide excellent content. Instead, we'll need to replace them with other gadget blogs to remain on the safe side.
Again, it's a situation where it appears that one side is oblivious to the value provided by the other. Calacanis complains in the comments to his post that it's a case of "let us make money off your backs and do nothing for you in return." Except, that's not true at all. We provide value by helping get people at various companies reading the content on his blogs. Newsgator and any other RSS aggregator does a ton in return for Weblogs Inc., in getting a lot more people regularly reading their content, pointing to it, commenting on it, writing about it on their own blogs and much, much more. In all of these cases, from Cooper to Calacanis to book publishers to the entertainment industry, they ignore the value these services provide back to them in increasing their traffic, giving them lots more attention and generally helping them get more viewers/buyers/customers... and they're doing it all for free. As with Cooper, where I suggested Google send him a bill, Newsgator should consider sending Calacanis a bill for all those years of freely delivering Weblogs' Inc. content to hundreds of thousands (if not millions) of readers who probably wouldn't bother to visit his sites otherwise.