Morgan Freeman And Intel Announce Plans (Again) To Release Movie In Theater And Online (Again)
from the about-time dept
For all the talk of Mark Cuban's experiment earlier this year with launching a movie on DVD and in theaters on the same day, it's an idea that's been tossed around for a while. In fact, nearly three years ago, Morgan Freeman's production company (with Intel) announced plans to release his next movie online and in theaters at the same time. However, it's been pretty slow in coming. A year and a half after that announcement, nearly an identical announcement was made by Morgan Freeman and Intel. So, now, a year and a quarter after that, we find that (hmm...), Morgan Freeman and Intel are again announcing plans for an exciting new effort to release a movie online and in theaters at the same time. At least this time, the movie and release date are actually named -- though, the plan has changed a bit. It's not really "at the same time." To appease a few theaters, the download will be available two days after it hits the theaters. It's still not clear if there will be extra incentives to get people who download the movie to go see it in a theater, but you can be sure that plenty of theater owners will once again get upset about this plan all over again.