Generally speaking, if you're looking for a group of folks who almost universally dislike spam and would like to see it gone from existence, a bunch of techies is probably that group. So it's hard to see the value in spammers specifically targeting techies with spam. It seems that some spammers are going a page beyond their use of classic literature to fool spam filters, and are now starting to include various geek terms and phrases, hoping to bypass various bayesian filters, or (perhaps) make them useless. Of course, this involves the same sort of fallacy as the one used by spammers who refuse to remove people who request removal. Spamming these people is simply bad business. They're not going to buy from the spam. It's only going to be a waste of time. The only purpose is basically to create a nuisance -- which is probably why it's being done. However, you'd have to think there are plenty of better, and more lucrative, ways for a spammer to target spam.
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