Where Are The Web 2.0 Audits?
from the just-wondering dept
Either way, though, it seems like this is yet another page out of the Skype play book. We've already noted how some of these sites have tried to play the rumor game in the press to make some big, dumb companies think they're worth a lot more than they really are. However, remember, that Skype was also a master of making their user numbers look a hell of a lot better than they really were. They talked about the number of downloads, even though plenty of people had downloaded the app more than once. Sometimes they'd talk about the number of registered users, but not active users. It looks like others are now doing the same thing. In order to support crazy valuations, it's good to have good looking numbers, even if they're not supported by reality. That's why MySpace was designed to inflate page views. While all of these sites may not be so interested in an auditing service, it seems like on the "buyer" (and advertiser) side, there should be plenty of demand for a better auditing system of users and traffic on some of these sites.