What happened, Facebook? Just a few months ago, you were following the Skype inflated buyout plan to order, setting yourself up with a $2 billion price tag. Now comes word that you're ready to sell out to Yahoo, but only for $1 billion. Come on, guys, you're leaving that other billion on the proverbial table! Never mind that you're only pulling in $100 million in advertising as you struggle to figure out how to monetize your traffic, or that you beautifully illustrated the fickleness of social-networking site users at the beginning of the month, when you pissed off a good chunk of your users by broadcasting all their activity on the site -- don't sell yourself short. After all, you've got a hastily arranged ad deal with Microsoft to pump you up, even if it's worth less than a quarter of what MySpace got from Google. Or is this all just a part of the game, designed to kick off a frenetic bidding war, or to create buzz for an IPO? After all, the WSJ says you're considering "following the example of Google... [which] became a publicly traded juggernaut with a market capitalization of $120 billion." Of course, Google actually did figure out how to monetize its traffic pretty well, but who's counting?
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