Of the major internet media companies, Yahoo has been the most vocal in suggesting that selling DRM'd music wasn't wise from a business standpoint. But, since the company has to bow to the content owners, it hasn't been able to go very far with this idea. In July, it somehow convinced one label to sell a single DRM-free Jessica Simpson track at a high price. But it was at least a start. Now Yahoo is taking yet another baby step (via PaidContent), as it partners with Disney to sell one album at regular price in mp3 format. The move is seen as a trial, though it's not clear what they want to see happen. Will there be piracy? Yes. Would there have be just as much piracy if the album had been released in a different format? Definitely. While these are definitely small moves, it's good to see Yahoo pushing the industry in this direction. And it makes others in the industry look even more foolish for thinking that the way forward is to mimic Apple's closed system approach.
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