Warner Takes The Lead In Dealing With YouTube
from the it's-a-start dept
A much more interesting part of the story is that, as part of the deal, Warner has officially "licensed" the songs to YouTube, so that anyone who uploads videos using the songs are allowed to do so. While you could make the argument that many people doing so already fell under fair use, it's still a good thing to see that they won't be suing kids who upload versions of themselves singing or dancing along to popular songs. Still, there's one caveat in this deal, which is hidden all the way at the bottom of the article. YouTube claims it will use some sort of tracking technology to spot people uploading Warner songs, and then pass them on to Warner to see if Warner "approves" of the video. That could be a problem, as it seems to go against the freewheeling nature of the YouTube community to have to run all such videos by Warner Music execs before deciding if they can actually be put on YouTube.
While this is a step in the right direction (and, don't get us wrong, that's a good thing), it's still a step short. Take a look at what the band The Barenaked Ladies is doing. Rather than just putting their content online, they're encouraging people to make their own videos by saying they'll take the best homemade amateur videos of people playing along to their song, and put it into their real video. That shows a recognition that YouTube is about the community of people creating content for each other, rather than just consuming the content some big company has put out for them. It's still a good move on the part of Warner to embrace YouTube, rather than sue it, so hopefully we'll see even more creative uses out of them down the road.