Aging Baby Boomers Spawn Brain-Training Technology
from the steel-trap dept
Nintendo's efforts to widen the audience for its products beyond the relatively narrow demographic tradtionally associated with video games has been a boon to the company. This is embodied most in the success of its Nintendo DS and a line of so-called "brain games" for it, which are aimed at an older crowd looking to use video games to keep their minds sharp. But apart from the games, there are other products looking to capitalize on the growing market of aging people looking to retain their mental capacities. There's no scientific proof that using tools like video games or any other mental training regime works, but the anecdotal evidence is fairly compelling. In any case, it's interesting to see these types of uses of technology emerge as baby boomers age. Quite often, stories about baby boomers hitting retirement age focus on what it means for the cost of health care, or some other social issue, but more and more companies are realizing that the large group of aging people offers quite a business opportunity as well -- even if it's with something few people would expect them to adopt, like video games.