Another Patent For Pissing Off TV Viewers
from the just-what-people-wanted dept
For all the stories about how TV execs are freaking out about people skipping TV commercials thanks to their TiVos, what's been more interesting is to see the technology scramble to deal with this. Earlier this year, we pointed to Phillips' patent on banning fast forwarding (or channel surfing) and now Engadget points out that a guy in the UK has patented a system for showing ads even as you fast forward. Never mind the fact that people have talked about such things for years (raising the ever popular "isn't that obvious?" question), but it will be interesting to see if networks follow through with this. It's already been shown that TV viewers tend to remember commercials better, even if they fast forward through them -- but it also seems likely to annoy people if they feel that the networks and advertisers are trying to shove more ads in their face when they're obviously trying to get around them. Instead of looking for ways to annoy more people, why not focus on making advertising that doesn't annoy?