You Can't Skip The Commercials When The Channel Is Just Commercials
from the go-ahead-and-try dept
As the traditional TV advertising market deteriorates, big advertisers are scrambling to find new ways of connecting with consumers and promoting their brands. Not surprisingly, since there's so much hype surrounding online video, many big companies are looking to go down that route. But at the moment, there's no obvious way to market in this space. Strategies include producing viral web clips, soliciting user-generated commercials, or simply sponsoring TV content that gets distributed online. Now some are looking to take a different approach; starting early next year, Budweiser will launch its own web video site at Bud.tv. There they will offer a range of programming from sports shows, fashion, humor, and commercials made by Bud drinkers -- all targeted at Bud's core young male demographic. Of course, the concept isn't really new. Large brands have been developing and sponsoring content for a long time. And predictably, others are charging that the move represents a cheapening and commercialization of culture, which is absurd since entertainment and advertising have always gone together. As with any other content offering, the only real measure of success is whether people watch it, which will depend on it being good and well suited to the format. If it's not good, the fact that it's online video, or that it's targeted to a specific niche, will be completely meaningless.






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Well, of course
Another reason this is absurd is that culture has always been cheap and commercial, at least to the target demographic. You can't cheapen something by commercializing it when it is already 100% commercialized.
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Miller
Introducing Miller.TV! the place to be for beer chuggres everywhere!
Heineken.TV! the place for all you keggers! remember we come in three sizes!
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Looking forward to Bud.tv
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Product Placement
Seriously, aren't the web numbers for watching porn extremely high---can't the pizza delivery guy who shows up at the naked girls frat house be from Pizza Hut or something?
You know that bud.tv is going to have all these soft-porn type of shows (Girls in Bikinis, Models drinking Bud, etc) Why not just go all out?
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Re: Product Placement
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1 sided media... eh.
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Re: Product Placement
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energy drink placement
PIMP JUICE!
(yes, it's a real energy drink, although you can only find it in D.C. and Northern VA
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Who knows.
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Demolition man
Hopefully I'll be dead and burned before all that shit happens.
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Demolition man
Hopefully I'll be dead and burned before all that shit happens.
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Patronage
When you move to a single source of income by a single person, that's partonage, and the problem with it lies in the fact that patrons are fickle people who also usually demand that you adhere completely to their viewpoint.
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I like to watch some commercials.....
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Viral videos
I think that the (new) viral video approach has the future. The make the ad, the mass spreads them. We, the viewers will benefit, the virals must be great to be seen.
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