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News Corp. Hopes What It Learned From New Media Pays Off In Old Media
from the old-media-2.0 dept
For awhile, all the news out of Fox had to do with ther internet investments, with Myspace being the most prominent. But the company hasn't totally given up its old media roots; last week there was talk that the company might launch a MySpace magazine, and now the company is revealing that it's set to launch a new cable channel dubbed MyNetworkTV. But the move isn't completely uninspired. The channel will feature original programming made on the cheap, using lesser-known actors, simple sets, and a condensed shooting schedule. Instead of making big bets on season-long shows, each series will start and end over a short period of time, eliminating the risk that a dud will drag down the whole network. And, of course, the shows will be heavy on sexual content, which has never gone out of style among young people. All of these moves sound good, in light of the need to cut costs in media. If there's an obvious flaw in the plan, it's that it doesn't go far enough. Confining the new venture to cable TV, as opposed to exploiting the new unbundled distribution mechanisms that Fox supposedly believes in, is a mistake. And cutting production costs shouldn't be a strategy limited to just one of their many properties. Getting lean is something that media should do across the board. Still, this is definitely a good start -- and if it works well, it could easily influence others to go down this road, and even take it further.
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i think i have seen this formula before...
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Not a cable network
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You'd hope!
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