In the past year, there's been so much talk of how Fox really "gets" the internet, based mainly on their purchase of MySpace and a few other sites popular among kids. However, whenever they talk about the larger strategy for MySpace, it always seems to have something to do with making MySpace look a lot more like a traditional media play. The latest is the plan being floated to start a MySpace magazine. If this sounds familiar, it's because it's what just about every big internet company does at some point when they start looking to "expand" into other media. During the original bubble, lots of dot coms rushed into the magazine space, including Yahoo and eBay on the larger side and Garden.com and Buy.com on the "what were they thinking?" side. Then, of course, there's everyone's favorite dot com bubble proxy: Pets.com. Yes, they worked on a magazine too. This is one of those things that just because you can do it, it doesn't mean you should. Of course, I'm sure it won't be long at all before we also start hearing about MySpace, the TV show. After all, we've been hearing about eBay's plans for a TV show for five years now.
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