Turns Out, No, You Can't Sue Google For Putting Ads You Don't Like Near Your Listing

from the in-case-you-were-wondering dept

Last week we had the story of a Dutch dating site that was suing Google because they didn't like the ads it showed when people searched on their name. The company runs a "farm dating" site, and some of the ads were for "sex sites." The dating site worried it hurt their reputation. If allowed, it seemed like this would open up a huge host of problems as plenty of companies would try to sue Google over the ads it showed near their listings. It seems that a judge agreed, noting that the words "farm" and "date" were way too generic for the site to have any control over them. At least that gets this case out of court, but it really punts on the bigger issue. If the site did have a less generic name, would they have the right to control what kind of ads show up near their listing in the search engine? That would still create a ton of problems, giving an opening to misuse trademarks for anti-competitive purposes, rather than for consumer protection.

10 Comments | Leave a Comment..


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  1.  
    identicon
    Anonymous Coward, Aug 24th, 2006 @ 6:51pm

    Isn't there some issue at the moment with Dell using the term "Toshiba Notebook" and "Acer Notebook" as part of their adwords?

    Wouldn't surprise me if there were more suits like this.

    reply to this | link to this | view in thread ]

  2.  
    identicon
    Xcetron, Aug 24th, 2006 @ 6:59pm

    If these sites like to complaint so much, google should just cut them off and remove all their linking. See if they'd like that better.

    reply to this | link to this | view in thread ]

  3.  

    Begging of the End

    identicon
    dorpus, Aug 24th, 2006 @ 7:06pm

    Although the Silicon Valley crowd loves to mock nationalized search engines being built in other countries, what if those other search engines act more socially responsible? Is Google prepared to compete on ethical grounds? No, that is too contrary to the anti-ethics culture of Silicon Valley.

    reply to this | link to this | view in thread ]

  4.  

    Googl Ads

    identicon
    socrates3001, Aug 24th, 2006 @ 7:37pm

    Google does offer some control over the ad content that appears on a person's web Paige. If this measure of control was not enough for the plaintiffs, they could easily switch to several other revenue sources for their site.

    reply to this | link to this | view in thread ]

  5.  

    I think we're ignoring the real point:

    identicon
    Uh, Aug 24th, 2006 @ 8:01pm

    What the hell is a "farm dating" site, and who buys the flowers?

    reply to this | link to this | view in thread ]

  6.  

    Re: I think we're ignoring the real point:

    identicon
    farmer bob, Aug 24th, 2006 @ 8:20pm

    well old bessie gives a good bucket of milk for ya ;)

    reply to this | link to this | view in thread ]

  7.  

    Re: Begging of the End

    identicon
    jeff, Aug 25th, 2006 @ 1:35am

    i think google is very prepared to fight a battle of ethics with any other search engine that's around or may ever come about. i don't want an ethical search engine, and i doubt the vast majority of people who use the internet would want one either. we want relevance, we want our keywords to bring back appropriate results, whether it's knitting or dr. mengele.

    reply to this | link to this | view in thread ]

  8.  

    I got kicked by adwords

    identicon
    Shohat, Aug 25th, 2006 @ 3:10am

    I am forbidden from putting the word " Ipod" in my adword ads , due to google's policy regarding certain trademarks . I am not forbidden from using "warcraft" for instance .

    reply to this | link to this | view in thread ]

  9.  
    identicon
    Anonymous Coward, Aug 25th, 2006 @ 6:57am

    sheep escorts :)

    reply to this | link to this | view in thread ]

  10.  

    Can I sue Google for an ad that insult my religion

    identicon
    toufic saleh, May 2nd, 2009 @ 10:19pm

    Can I sue Google for an ad that insult my relgion; and who can handle such a case;

    regards,
    toufic

    reply to this | link to this | view in thread ]


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