Microsoft Says Hey, We Can Do Social Networking Ads Too
from the look-at-us! dept
A few weeks ago, Google said MySpace had chosen it to supply the site with search technology and advertising, and it would pay a minimum of $900 million to MySpace over three years. It beat out the likes of Yahoo and Microsoft, and now MS has struck back, or tried to, by announcing what's basically a me-too deal with Facebook. Some reports have labeled the deal as "hastily arranged", and that Facebook was in talks with Google -- which makes it sound as if Microsoft just started throwing money at Facebook in an attempt to make sure it could win a deal. Sense a pattern here? Microsoft's efforts in search and advertising haven't been too successful, and rather than do anything innovative online, all it really seems to be doing is coming up with ways to copy the companies it's trailing, like Google. Of course, this sort of charge is aimed at Microsoft all the time: that it simply "steals" other people's ideas and implements them in its own products. While it could be argued that such a strategy has worked out for the company in its software, the dynamics of the internet are such that simply mimicking a competitor isn't a viable plan for success.