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Overhype

by Derek Kerton

Mon, Aug 21st 2006 6:39pm





Vertu Is For Losers -- GoldVish Is The New Word For Excess

from the I-can-out-excess-you dept

Last week, we noted the market success of Nokia's "Vertu" brand of diamond encrusted phones. But in the world of conspicuous consumption, the Vertu phone is now a minnow, while GoldVish is the big vish. The Vertu tops out at around US$20,000 per phone - and that's just below where GoldVish will start when it debuts in September. At the top of the line, GoldVish has a diamond-studded, golden phone for a mere $1.26 million, thus in a much higher "bling" echelon than an Escalade with spinner rims, a gold necklace with your name, or capped teeth. According to GoldVish's research, over 15% of cell phone owners would like a more luxurious phone, and the company is hoping to capture 2% of the $134B global cellphone market. Makes you wonder why Warren Buffet gave his money to the Bill and Melinda Gates Foundation instead of doing something worthwhile like buying a few of these phones. In similar news, Samsung announced today that it would present special editions of its phones to the royal families of several Middle Eastern countries (now there's some respectable philanthropy.) Samsung teamed with Bang & Olufsen to make a special edition of the Serene model SGH-D820, and the crest and name of the bearer will be laser-etched into the casing. If I were a royal, I don't know if I'd be impressed -- the Serene costs only a paltry 1,000 euros.

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  1.  
    identicon
    rajesh, Aug 21st, 2006 @ 7:22pm

    ipods

    And these dolts are the ones who are supposed to create something to compete with the iPod?

     

    [ reply to this | link to this | view in thread ]

  2.  
    identicon
    Dom, Aug 21st, 2006 @ 11:11pm

    An entire 2%?

    GoldVish hopes to capture 2% of the mobile phone market with phones that cost $1.26million? That's one in every fifty phone owners. Maybe 0.02% is a more likely percentage, but even that is pushing it.

     

    [ reply to this | link to this | view in thread ]

  3.  
    identicon
    Robert Watt, Aug 21st, 2006 @ 11:11pm

    GoldVish

    I'd definitly buy the GoldVish.


    in a paralell univese

     

    [ reply to this | link to this | view in thread ]

  4.  
    icon
    Mike (profile), Aug 21st, 2006 @ 11:14pm

    Re: An entire 2%?

    GoldVish hopes to capture 2% of the mobile phone market with phones that cost $1.26million? That's one in every fifty phone owners. Maybe 0.02% is a more likely percentage, but even that is pushing it.

    I doubt they meant that % in unit volume, but rather in $s. In which case they would need to sell fewer phones. Though, 2% is still ridiculous.

     

    [ reply to this | link to this | view in thread ]

  5.  
    identicon
    scopie, Aug 21st, 2006 @ 11:44pm

    Middle Eastern Freebies

    I wonder if the comped phones have a secret "feature" that lets the NSA or whoever gather dirt on the Royals. You know, like who left a comment on the Princess's myspace page.

     

    [ reply to this | link to this | view in thread ]

  6.  
    identicon
    Xcetron, Aug 21st, 2006 @ 11:44pm

    Maybe they should put one of those into the next James Bond movie.

     

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  7.  
    identicon
    Guard, Aug 22nd, 2006 @ 9:28am

    Think of how many people get their cell phones lost/stolen. Imagine losing one of these things.

    And to think I would get upset about $200.

    Very good profit for the person stealing it though. Easily concealable too.

     

    [ reply to this | link to this | view in thread ]

  8.  
    identicon
    rhn, Aug 22nd, 2006 @ 10:13pm

    diamonds in phones?

    Is this like jewelry-electronica? Don't see the connection. Is this like a killer idea? How about a phone that can do Wimax and G3 + HD-Video/MP3 in one?

     

    [ reply to this | link to this | view in thread ]

  9.  
    identicon
    RTG, Aug 22nd, 2006 @ 10:55pm

    finally

    now i can get something to go with my solid gold toilet

     

    [ reply to this | link to this | view in thread ]

  10.  
    identicon
    Anonymous Coward, Aug 23rd, 2006 @ 6:06am

    Re: An entire 2%?

    If you're selling million dollar phones, 3000 phones _would_ be 2% of the market.

    Think about it.

     

    [ reply to this | link to this | view in thread ]

  11.  
    identicon
    hoeppner, Aug 23rd, 2006 @ 6:45am

    take gold away add tech. its a very very small chance to get a 7 core processor add a huge(very huge like normal memory) cache and some sort of fancy cooling gel. now thats worth 1 mil something and could play a lot MP3's at the same time while managing my small hightech army.

     

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  12.  
    identicon
    Anonymous Coward, Oct 28th, 2006 @ 4:29pm

    Re: Re: An entire 2%?

    Till now they have just sold only one phone, and the second one they want to sell to russian biliionaires these days

     

    [ reply to this | link to this | view in thread ]

  13.  
    identicon
    Carmen M, Jan 20th, 2010 @ 4:15pm

    I have a Goldvish

    I have the Goldvish ,well not the real one of coarse and I love it I am so happy with it.Everywhere I go I get attention from it.It's fabulous ,and I didn't get pay $20,000 I got it at a great price at http://www.superreys.com
    Check them out.

     

    [ reply to this | link to this | view in thread ]


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