Rather Than Embrace The Internet, Newspapers Look To Embrace A Different Kind Of Old Media
from the teaming-up-against-the-internet? dept
While newspapers aren't in as bad a shape as some would have you believe, they still are having trouble figuring out how to deal with this internet thing. The latest is that a bunch of newspapers have decided that if one bit of old media (newspapers) isn't enough, why not two? That's right, they're going to start shipping CDs with the morning newspaper, sort of like computer magazines from a decade or so ago. These CDs will include music and movie previews, as they try to generate that additional multimedia experience. Of course, for most users, these discs will end up similar to AOL's free CDs: in the garbage dump. If this content is so valuable, and is going to be viewed on a computer anyway, why not just put it online? Forcing it onto a CD is just an attempt to come up with a solution that the newspapers can say "competes" with the internet, rather than just better embracing the internet.