Bands With Online Popularity Want More Than A Gig In Second Life
from the turning-friends-into-fans dept
There was a time when bands would jokingly describe themselves as being "Big in Belgium", particularly if they had no discernible fan base locally. It's time to update that phrase to "Big on MySpace", as more and more bands are spreading their music and gaining loyal fans through the popular site. But while it's not new that bands are using MySpace to promote themselves, record labels should take note that many are finding it difficult to convert their online popularity to steady pay. The record labels are making a mistake by refusing to offer their services a la carte. If a band can do their own promotion, but needs help on the business and distribution side, then the labels should be eager to help out. At the moment, labels are skeptical of any band that claims only online popularity, citing the ability to game MySpace's friend lists. But it's pretty easy to discover what bands have passionate fans and which ones are just good at hyping themselves. Certainly, the music industry knows what hype looks like after all these years.
16 Comments | Leave a Comment..
- Rep. Doyle Introduces Bill To Provide Public Access To Publicly Funded Research
- Beware Of Those Who Claim They're 'Saving The Culture Business' When They're Really Protecting Those Who Strip Artists Of Rights
- The Rise Of The 'Professional Amateur' And The Fall Of Gated, Exclusionary 'Clubs'
- OK Go Shows, Once Again, How Content Is Advertising... And How There Are Many Revenue Streams For Musicians
- We're Living In the Most Creative Time In History





Reader Comments (rss)
(Flattened / Threaded)
[ reply to this | link to this | view in thread ]
the industry is right
[ reply to this | link to this | view in thread ]
That's why
[ reply to this | link to this | view in thread ]
[ reply to this | link to this | view in thread ]
[ reply to this | link to this | view in thread ]
Re:
I suppose that title might have been a tad obscure. It was just meant to imply that bands that are popular online, in virtual space so to speak, want to break out and actually be popular offline as well.
[ reply to this | link to this | view in thread ]
RE: re
[ reply to this | link to this | view in thread ]
I agree
[ reply to this | link to this | view in thread ]
Model...
[ reply to this | link to this | view in thread ]
Re: Model...
myspace.com/mybandsticker
[ reply to this | link to this | view in thread ]
[ reply to this | link to this | view in thread ]
Re: Re:
[ reply to this | link to this | view in thread ]
Re: Re: Re:
Er. Yes. Joe was referring to the online game Second Life. What about his response made you think he wasn't? He was just pointing out that perhaps not everyone knew about Second Life, so perhaps the title was too obscure, since Second Life wasn't discussed in the article.
[ reply to this | link to this | view in thread ]
Revolution?
[ reply to this | link to this | view in thread ]
[ reply to this | link to this | view in thread ]
oesblp efaouyxt
[ reply to this | link to this | view in thread ]
Add Your Comment