Chronic Shyness Turns Brits Into Big Online Banking Supporters
from the say-what? dept
Online banking has been a big success for many years, with most people citing the convenience factor as the reason to use it, rather than alternatives. However, a study out of the UK has come up with a different reason: embarrassment. Apparently, folks in the UK are so embarrassed to talk about their financial situation that many gravitate to online banking just to avoid talking to anyone. Convenience is still definitely the top reason, but banks apparently shouldn't discount the shyness factor -- which some are worried is a problem on more complex financial transactions. If people automatically just use online tools when they don't fully understand the ramifications, it could lead to even greater financial problems for them to be even more embarrassed about.