Vonage's Troubles Keep Piling Higher And Higher
from the not-the-company's-finest-moment dept
Now, with its first earnings report as a public company the situation looks even worse in almost every way. Marketing costs have continued to increase. Competition has continued to increase (and Vonage's response to the threat of cable VoIP players doesn't inspire much confidence). Customer churn has also increased -- perhaps, in part, due to the way they bungled the IPO for their customers (maybe falling back on those customers to fill in the gaps wasn't such a good idea after all). Oh yeah, it also appears many of those customer/shareholders still haven't paid for the stock. And, on top of all of that, it seems that those customers they roped into the IPO weren't even enough to fill for the missing institutional investors. Vonage ended up having to buy nearly $12 million of its own stock to meet its IPO obligations. This IPO has shaped up to be nothing short of a colossal failure for the company. It had been rumored all along that the IPO plans were really a bluff to get someone like BellSouth or Sprint to buy them out -- but the telcos called that bluff and they're probably happy they did.