DVR Owners Watch Less TV -- Well, Sort Of -- Okay, Not Really
from the tripping-over-the-numbers dept
Last Fall, TV networks moved to assure advertisers that DVRs weren't the death knell of advertising, as among other things, DVR owners watched more TV than people without the devices. Now, a new study apparently indicates the opposite -- that DVR owners watch less TV. Well, sort of, anyway: all the study seems to show is that DVR owners are less likely than non-owners to watch 45 hours or more of TV in a week. Furthermore, the study is reliant on interviews, with a good chance people underreported how much TV they actually watch. After all, nobody really wants to own up to watching that Buffy The Vampire Slayer marathon one day last week, followed by hour upon hour of Baywatch reruns. The networks say their research backs up their original claim that DVR owners do indeed watch less TV overall, something this new study -- or at least its press release -- doesn't cover. But "DVR owners less likely to watch more than 44.5 hours of TV per week than non-DVR owners" doesn't make for the juiciest lead, does it?