Last Fall, TV networks moved to assure advertisers that DVRs weren't the death knell of advertising, as among other things, DVR owners watched more TV than people without the devices. Now, a new study apparently indicates the opposite -- that DVR owners watch less TV. Well, sort of, anyway: all the study seems to show is that DVR owners are less likely than non-owners to watch 45 hours or more of TV in a week. Furthermore, the study is reliant on interviews, with a good chance people underreported how much TV they actually watch. After all, nobody really wants to own up to watching that Buffy The Vampire Slayer marathon one day last week, followed by hour upon hour of Baywatch reruns. The networks say their research backs up their original claim that DVR owners do indeed watch less TV overall, something this new study -- or at least its press release -- doesn't cover. But "DVR owners less likely to watch more than 44.5 hours of TV per week than non-DVR owners" doesn't make for the juiciest lead, does it?
If you liked this post, you may also be interested in...
- iPhone Developer Creates App Criticizing The iPhone; App Is Quickly Pulled
- Leaked HBGary Documents Show Plan To Spread Wikileaks Propaganda For BofA... And 'Attack' Glenn Greenwald
- Publishers Remove 2500 Journals From Free Access In Bangladesh; Put Them Back When People Notice
- Just Weeks After Cutting Off Wikileaks, Amazon Brags About How US Federal Gov't Is One Of Its Biggest AWS Customers?
- Oh Look, Police Can Investigate A Satirical Online Comment About Mythical Violence And Not Overreact