Google Actually Opening Up About Clickfraud Numbers
from the didn't-see-that-coming dept
It really was just a couple of days ago that we were wondering why Google was so secretive about clickfraud numbers -- as the complete blackout on info caused advertisers to question whether or not they were throwing away money when advertising with Google. It's not clear if it was just a sudden epiphany, the ongoing lawsuits over clickfraud or (perhaps) the fact that they felt clickfraud was finally under control -- but Google is now going to start revealing to advertisers how many fraudulent clicks Google believes they've received. It's certainly not as open as some advertisers would like, but it's a big step in the right direction.