Rampant physical piracy in China has forced some entertainment companies and musicians to -- gasp -- innovate and come up with new ideas to make money there. Last year, Warner came up with one idea to try and circumvent Chinese DVD pirates by releasing a movie on DVD there the same day it was released to theaters in the US. Now, it's trying another strategy: compressing release windows so that one of its new films is out on DVD just 12 days after it's released to theaters, a similar tactic to what's been tried in some other piracy-rich countries. What's slightly amusing is that these companies only feel the need to actually change their business models in countries where physical piracy is a huge problem. While counterfeiting and selling pirated DVDs and the like does go on here in the US, the entertainment industry prefers to spend its time whining about file-sharing and creating pointless schemes to restrict honest customers -- rather than changing how they operate to grow their businesses. Judging by the industry's different reactions to physical piracy and flie-sharing, you'd almost think that they were just blowing hot air when they blather on about how file-sharing is killing their business. If that's really the case, why does their response to it always end up either in the courtroom or in Congress, while in places where physical piracy is the problem, they actually try new business ideas, no matter how small?
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