Next On CBS -- CSI: Breakfast Buffet

from the over-easy-scrambled-or-with-ads? dept

This idea really doesn't sound like it's all it's cracked up to be: CBS plans to advertise its fall lineup on egg shells. Using a process typically only used to etch expiration dates on eggs, the network will imprint its eye logo and egg-related taglines about three of its shows on 35 million eggs in September and October. The eggs will be sold by one grocery company on the East Coast, so it's hard to see the campaign having much of an impact beyond the media attention it's sure to generate. Perhaps a bigger question is how consumers will respond to their breakfast and baking being interrupted by advertising. Consumers often receive some benefit from being exposed to advertising, as CBS should know, since it's the network's business model. Does that mean the ad-laden eggs will be subsidized in price? Seems like this move could leave the broadcaster with (yeah, you guessed it) egg on its face.


Reader Comments (rss)

(Flattened / Threaded)

  1.  
    identicon
    Anonymous Coward, Jul 17th, 2006 @ 2:46pm

    Will CBS do a giveaway of a dozen eggs for everyone that buys old news clips?

    How is that for a product tie-in?

     

    reply to this | link to this | view in thread ]

  2.  
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    WirelessGuy, Jul 17th, 2006 @ 2:55pm

    Morning show

    Will they also put a warning about the possible hazards of leaving eggs out for too long while reading them? Can see this for morning show ads, that makes some sense. Wi

     

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  3.  
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    Tim Patterson, Jul 17th, 2006 @ 3:09pm

    Sauronic Eye Invades My Egg

    Leggo my eggo!

     

    reply to this | link to this | view in thread ]

  4.  
    identicon
    Ron, Jul 17th, 2006 @ 3:16pm

    Ad-ladden Eggs

    It's simply a stupid idea!

     

    reply to this | link to this | view in thread ]

  5.  
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    Mike C., Jul 17th, 2006 @ 3:26pm

    A flop just waiting to happen...

    When we cook eggs in my house, we tend to crack them open and throw away the shells. While this is a novel idea, I also think it's a monumental waste of money on something that very few people will even look at, let alone pay attention to.

     

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  6.  
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    Anonymous Coward, Jul 17th, 2006 @ 3:27pm

    how about a 1/3" hi def screen to run promos of 2 and a half men and CSI (all 3 of them)?

     

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  7.  
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    everichon, Jul 17th, 2006 @ 3:28pm

    It just worked.

    The eggs will be sold by one grocery company on the East Coast, so it's hard to see the campaign having much of an impact beyond the media attention it's sure to generate. ...as with this posting.

     

    reply to this | link to this | view in thread ]

  8.  
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    Yooperbacker, Jul 17th, 2006 @ 3:29pm

    eggs could be just the start

    First they do eggs and the next thing we might see is ads on toilet paper. (maybe I shouldn't give them any ideas)

     

    reply to this | link to this | view in thread ]

  9.  
    identicon
    dorpus, Jul 17th, 2006 @ 3:33pm

    Fun With Epidemiology

    Now it will be a fun project for graduate students in health science fields to do a case control study linking CBS eggs to increased risks of food poisoning. Should one use a logistic regression model, or a Poisson regression model based on the number of ER admissions for patients squirting green CBS soup?

     

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  10.  
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    Chandra, Jul 17th, 2006 @ 4:16pm

    Re: eggs could be just the start

    LOL like Mel Brooks' movie Spaceballs :P

    CSI: The toilet paper...leave no evidence behind!

     

    reply to this | link to this | view in thread ]

  11.  
    identicon
    Mikester, Jul 17th, 2006 @ 11:00pm

    Be Prepared

    Be prepared for the coming revolution where advertising is inescapable. Every single product you touch with have some form of advertising.
    No surface is sacred anymore.

    We've gone from the Information Age to the Advertising Age.

     

    reply to this | link to this | view in thread ]

  12.  
    icon
    Gabriel Tane (profile), Jul 18th, 2006 @ 9:20am

    Re: Re: eggs could be just the start

    "LOL like Mel Brooks' movie Spaceballs :P

    CSI: The toilet paper...leave no evidence behind!"
    -Chandra


    YES! LMAO.

    Personally, I can't wait to wipe my a$$ with some company logos. Who here hasn't wanted to do that with, say, MS or Apple, or HP...

     

    reply to this | link to this | view in thread ]


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