RSS
Advertisers Love Social Networking, Apparently, So Where's The Money?
from the invisibility dept
There's a flurry of activity around social-networking sites as they try to figure out how to make some money, and it's matched by advertisers that don't want to miss out on the next big thing. But they're casting a cautious eye over the sites, with much of that concern put down to worries that their ads will be displayed alongside objectionable user-created content, or that they'll get caught up in the blame game surrounding the sites' supposed dangers to children. Some sites like MySpace are trying to figure out way to offer advertisers a "safer" experience, but it's worth wondering if their reticence isn't solely based on fears about the content, but rather also if the ad space is actually worthwhile. Despite their huge amounts of traffic, the ad rates social-networking sites charge are reported to be very low, perhaps an indication of the results they deliver. If they delivered high clickthroughs and conversion rates, would advertisers be so concerned? So as the bubble-esque hype surrounding these sites carries on, it remains murky just how they'll turn their massive traffic into massive revenues.
10 Comments | Leave a Comment..
- If The RIAA Wants To Talk About Misinformation Campaigns, Let's Start With The RIAA's Misinformation Campaign
- UK Report Blames The Internet For Terrorism, Says ISPs Should Take Down Content
- NY Times: RIAA & MPAA Exaggerate Piracy Impact Stats... But We're Going To Assume They're True Anyway
- Author Jonathan Franzen Thinks That Ebooks Mean The World Will No Longer Work
- Misguided Twitter Protests... And Why Twitter Could Have Explained Itself Better
Reader Comments (rss)
(Flattened / Threaded)
[ reply to this | link to this | view in thread ]
The only thing that may generate revenue for networking sites is offering a non-popup and advertising version that doesn't take 15 minutes to load with a broadband connection (and also doesn't remind you that there are retards getting degrees in marketing but learning absolutely nothing).
[ reply to this | link to this | view in thread ]
[ reply to this | link to this | view in thread ]
advertisers dont want
b] people with a life
[ reply to this | link to this | view in thread ]
[ reply to this | link to this | view in thread ]
[ reply to this | link to this | view in thread ]
Re: advertisers dont want
"advertisers dont want
a] intelligent consumers
b] people with a life"
That's quite spot on in fact. There's a fundamental clash of psychological values going on in this marriage, the kind of minds who engage in social networking are exactly the kind of people advertisers should avoid. Unfortunately they just see any crowd of people gathered in a group and they get an instant hard-on.
Social networking is a p2p model, by definition. The fact that people happen to congregate on a server like MySpace or whatever is entirely accidental to the phenomena, they could just as easily move somewhere else next week.
What keeps them coming back to use that particular server? Well the fact that it is "My Space" - and not , say, Pepsi Colas space?
That's the nub of it really. Advertising is anathema in this mindset.
[ reply to this | link to this | view in thread ]
The scary thing for me
How did we ever manage to live prior to these places???? Was our old methods of calling people, having friends you could actually get together with instead of only virtually? Do we really want life via a plasma screen over reality? I for one hate my computer, my cell phone and if I could i would get a job planting trees in the Amazon....oh for the advent of child support suppresion....
[ reply to this | link to this | view in thread ]
Social networking - new sites?
[ reply to this | link to this | view in thread ]
Social Networks + Social Search = $
http://www.internetnews.com/ec-news/article.php/3620211
I think Mansfield has an interesting point.
[ reply to this | link to this | view in thread ]
Add Your Comment