In the last few months there have been a number of folks in the technology industry admitting they just don't get some of the new successful online services like MySpace and iTunes. That, apparently, has some venture capitalist types scared -- leading them to feel they need to act like they're young again to see what all the fuss is about. Of course, if you're an investor, you absolutely should do research and test out the various popular services to understand how they work. There's nothing wrong with that at all. However, the underlying theme seems to be that these VCs aren't just doing research to figure out what's going on or why a younger generation likes these services, but they're trying to actually be cool again themselves. They're trying to "fit in" with a demographic they're simply not a part of. Consider it the VC version of a mid-life crisis. It's good that they're exploring and trying to figure out why people are using these services -- but that doesn't mean they should pretend they're actually the market that these sites are targeting.
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