As yet another lawsuit gets underway about a site that's unhappy with its Google ranking, Jack Schofield at the Guardian has a suggestion for the company: have an independent "ombudsman" review complaints to make sure that Google is treating sites fairly (BugMeNot pointlessly required to view the link). The suggestion was made to a VP at Google who promptly ignored it (or, rather, looked thoughtful and said "Um.") While these lawsuits seem silly, this suggestion could have some value. One of the big complaints about Google is that it acts like a big faceless monolith when it comes to some of the decisions made. People get upset not just because their rankings decline, but that there's (1) no explanation for why and (2) no way to appeal. Having a process for appeals -- even if it doesn't change many rankings, could help many sites feel more comfortable with their ranking.
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