A few years ago, we talked about how the prefix "nano" was becoming the equivalent of ".com" a few years earlier. Basically, the buzz was that nanotechnology was hot, so plenty of companies wanted to have their brands swept up in the excitement -- even if they had nothing to do with actual nanotechnology. It looks like some companies are now experiencing the downside to such brand maneuvering. Wired reports on the case of a company who had to recall their "Magic Nano" products over consumer fear about health risks associated with similar nanotech products. The problem was that Magic Nano doesn't actually involve any nanotech.
If you liked this post, you may also be interested in...
- Facebooking Woman Takes A Long Walk Off A Short Pier
- The Joy Of Watching Comment Spammers Scramble To Try To Delete Links After Google Demoted Them
- Getting Access To Your Own Data Sounds Like A Good Idea, But So Far It Hasn't Been Easy
- US-Israeli Security Company Selling Mobile Phone Surveillance Products To Agencies Around The World
- Facebook Is Tracking When You Write Something... And Then Decide To Delete It Rather Than Post It