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Too Much Free Time

by Mike Masnick

Thu, Jun 22nd 2006 10:49am





Rupert Murdoch Has Jumped The Shark

from the nice-work dept

It's hard to resist a title like that one. However, with Rupert Murdoch buying up any and every site he can find where the kids like to hang out, it appears that he's now, literally, purchased jumptheshark.com (for the three or four of you who don't get the reference, go here). Actually, it's TV Guide/Gemstar (partly owned by Murdoch) who decided to make the purchase, but with all the talk about how Rupert somehow has a deeper understanding of the internet than most of his peers, it's certainly worth asking if there will be a point at which Rupert has... well... jumped the shark.

12 Comments | Leave a Comment

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  •  
    identicon
    Justin, Jun 22nd, 2006 @ 11:29am

    Man, I sure love irony.

     

    [ reply to this | link to this | view in chronology ]

  •  
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    T., Jun 22nd, 2006 @ 11:35am

    Hmmm

    It's strange, it seems Murdoch hasn't come up with a viable profit model for these sites that he's buying. He's purchasing eyeballs but doesn't know what to do with them yet. Should be interesting to see what happens...

     

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    Mousky, Jun 22nd, 2006 @ 11:44am

    ???

    Anyone get the feeling that the Jumping the shark entry in Wikipedia is nothing more than a big advertisment for jumptheshark.com

     

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  •  
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    Sean, Jun 22nd, 2006 @ 11:45am

    who say's he's not profiting

    Murdoch knows what he's doing. You think myspace makes him money, the advertising doesn't. But just think... he's sitting on top of the worlds best marketing tool. Instead of paying some ad firm to go figure out what kids want they all sign up and tell him. Now everything from his brands to every single show and ad on fox can be targeted by the information he gains from these sites.

     

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    anonymous coward, Jun 22nd, 2006 @ 11:52am

    1.) Buy eyeballs

    2.) ?????

    3.) Profit

     

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    Anonymous Coward, Jun 22nd, 2006 @ 12:14pm

    I predict that by this time next year, Murdock will get the Malachi Crunch.

     

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  •  
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    Artie's Liver, Jun 22nd, 2006 @ 12:25pm

    This has nothing to do with Rupert

    It is simply the fact that Jon Hein is the man.

     

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  •  
    identicon
    Rufus, Jun 22nd, 2006 @ 1:34pm

    Rupert adn Sharks

    I'm sure he just bought to stop any of his shows from being listed....

     

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    Anonymous Coward, Jun 22nd, 2006 @ 1:53pm

    He should take over china

     

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    Anonymous Coward, Jun 22nd, 2006 @ 1:54pm

    By this time next year...

    Rupert Murdoch will still have more money than all of us combined, regardless of any bad decisions he makes and won't be wasting time posting to the techdirt his infinate wisdom that everyone really cares about as we do. Hmmm.

     

    [ reply to this | link to this | view in chronology ]

  •  
    identicon
    Anonymous Coward, Jun 22nd, 2006 @ 6:03pm

    "Now everything from his brands to every single show and ad on Fox can be targeted by the information he gains from these sites."

    You're not paying attention are you?

     

    [ reply to this | link to this | view in chronology ]


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