There are those locations in every town where restaurants keep opening up and then failing, as they fail to heed the track record of those that came before them. The same seems to hold with some domain names, the classic one being wine.com. As ideal as the name would seem to be for an online wine retailer, every attempt to build a business on that domain name has failed. But, like clockwork, the owners of wine.com have raised another $12 million to once again give it a go. This is a far cry from the $100 million that was invested in it the first time around, so in a sense that's progress. It's clear though (as the owners of business.com and sex.com can attest) that a good domain name does not a successful business make. We'll report back in six months when the company's fortune turns again.
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