Paramount Worried It Can't Compete With A Bunch Of Amateurs
from the learning-to-let-go dept
Take, for example, this new story about Paramount Pictures, who is suing a young, amateur filmmaker, who found the script to the new Oliver Stone movie, World Trade Center online, and decided to see if he could film his own version (condensed down to twelve minutes) using Yale student actors. The twelve minute version has actually received some good reviews, but Paramount claims that people might somehow confuse an amateur 12 minute video with their version starring Nicholas Cage and Maria Bello -- and backed up with hundreds of millions of dollars (including a $40 million marketing campaign). Considering that the movie industry has been complaining that you can't replicate $200 million films with cheaper production methods, this seems like a very odd position for them to take. However, more importantly, they're falling back on their view that they somehow control every aspect of the product these days, rather than recognizing that there's more to it than the content. Why not embrace these efforts as evidence of fan interest in the film, and use it to generate even more interest? Even if the amateur work isn't good or flattering, just the fact that people would bother to try to recreate it suggests an interest in the film. Encouraging more people to do so gets the idea out there that the original is a film worth seeing. After all, no one spends time making their own versions of films no one cares about.