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by Mike Masnick

Wed, Jun 7th 2006 6:01pm





Adware Firms So Incompetent They Can't Even Merge Right

from the good-work dept

All of the "adware" firms out there have been claiming that they've changed from their earlier questionable surreptitious install ways -- but many of us have been wondering, if that's true, how they actually plan to stay in business. The answer, so far, is that they haven't actually stopped surreptitious installs. However, it sounds like at least some of the backlash has eaten into the business, so some of the more hated names in the business, 180solutions and Hotbar, have decided to merge, and combine under the name "Zango." Of course, if this is a move to build more confidence, it seems likely to backfire. It's reminiscent of similar adware maker Direct Revenue repeatedly changing names to confuse angry victims of their software, or Gator's name change to Claria. Except, even here, it seems like the move shows the company's incompetence. The name they chose, rather than having no meaning, is the name of one of their current adware products -- and it's not hard to find numerous complaints about the software, including recent complaints that a botnet has been sneaking it onto computers.

9 Comments | Leave a Comment

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    Tim Arview, Jun 7th, 2006 @ 6:48pm

    AdWare Inc. coming soon

    Yeah, that about sums up my take on it.

     

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    charlie potatoes, Jun 7th, 2006 @ 8:48pm

    well ... great. thanks for sharing that bit of enlightenment. i had been wondering.

     

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    dude, Jun 8th, 2006 @ 12:47am

    ???

    Hi Mike...that one was REALLY hard to understand...chill out...don't type so fast...consider your reader...

     

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    Jason, Jun 8th, 2006 @ 1:04am

    How?

    How was that hard to understand?

     

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    Sneer, Jun 8th, 2006 @ 3:10am

    So on one hand you say it's bad when adware companies change their name to confuse the users, on the other hand you bash the company when it decides to stick to a recognisable name - taking it after one of their products. Can you make up your mind then?

     

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    Anonymous Coward, Jun 8th, 2006 @ 6:54am

    I think the point is that both are bad. One way confuses customers and makes finding information hard (bad for the customer), the other makes the company far to recognizable as the developer of some virulent adware (bad for the company). In this case, they were stupid enough to choose the second option.

     

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    SailorAlphaCentauri, Jun 8th, 2006 @ 10:22am

    To go along with Anonymous Coward, chosing to name your new merged company after something that's already hated is about as logical as merging two health organizations and calling them Asbestos (assuming that one of the organizations made asbestos before we all found out that it was very bad...but that's getting a little too conspiracy theory for the point). I think the point, Sneer, is that a name change is a deliberate attempt to get people to not realize that it's still Adware which, unless you like that sort of thing, is something people don't want to deal with, while chosing the name of something that's already reviled won't make people like you, it'll make it easier for people to hate you faster due to previously existing reputation.

     

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    chris (profile), Jun 8th, 2006 @ 4:00pm

    i used to work across the hall from 180solutions

    when i worked for a now defunct dotcom in bothell washington.

    i had no idea what they did at the time. i talked to their receptionist once, she was hot.

     

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      identicon
      fatman, Jun 27th, 2006 @ 2:35am

      Re: i used to work across the hall from 180solutio

      well the hotties are gone and the combined company is not close to being a $100m revenue producing company. another wishful promise from the zango bigmouths, too bad they can't deliver as good as they lie....

       

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