This isn't the first time we've discussed similar lawsuits, but it appears that Google has avoided yet another lawsuit from a website owner angry over a bad site ranking within Google's search engine. In the past, the arguments that disgruntled site owners have used included that Google has no right to change a site's ranking unless that site does something illegal and the really extreme suggestion that Google is "an essential facility" and as such cannot move sites around without giving the site owner some recourse. The latest case takes yet another strategy, claiming that Google's website submission page is somehow a binding contract, and dropping a site's rankings is a violation of that contract. For obvious reasons, that seems like a difficult position to defend, something that Google's lawyers appear to have explained to the site owner. Those same lawyers also appear to have pointed out that they might file an anti-SLAPP motion to get the case declared frivolous (and put Google's attorney fees on the guy). Not surprisingly, the site owner decided it was best to just drop the case. Either way, this highlights an old issue. From a business owner's perspective, it's your responsibility not to become too dependent on a single supplier. Basing your entire business on your great Google rank is extremely risky -- and if your only backup strategy is to sue Google for not ranking you higher, it suggests that your business strategy needs a pretty massive rewrite.
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