The entertainment industry really has a knack for focusing in on the wrong thing at the wrong time. We've already discussed how delivering content on plastic discs is increasingly not going to make sense, and rather than work on making it more appealing, the industry seems to be getting into (yet another) standards battle over what type of annoying copy protection to include on next generation DVDs. Yes, that's right. They're battling over how to make these increasingly obsolete discs even less valuable. There is no consumer benefit at all -- and when those discs now have to compete with other ways of delivering content, that's going to make it an increasingly difficult sell. The entertainment industry is so obsessed with this false belief that all content needs copy protection that they've forgotten that their customers aren't all criminals and that giving them a product they want, rather than one that restricts them unnecessarily, is probably a good idea.
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