For way too long, most of the attention on VoIP has focused on how it's a cheaper telephone replacement option -- which a few people have pointed out is the wrong lesson to take from VoIP. Yes, it can provide cheaper calling, but the real value of VoIP is that it opens up the ability to add new and useful applications to voice communications. When looking for game-changing ideas, simply doing something cheaper tends not to be nearly as revolutionary as enabling something that couldn't have been done before. That's why it's been disappointing to see so many VoIP providers focus on price wars rather than offering something different. The good news is that we're starting to see some companies offer something different using VoIP. The disposable phone numbers idea seems more like a gimmick (though one that some folks might find useful). However, what's more interesting are the features the service is looking to add on top of the disposable numbers, such as the ability to offer specific content to callers. Who knows if this particular solution will catch on, but it's nice to see companies trying to provide something more than just a telephone replacement service when it comes to VoIP.
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