There have been plenty of stories about how religious groups are starting to embrace new technologies, but it would be a mistake to somehow characterize churches as perennial technological laggards. For over 2000 years, religious groups have had to reinvent themselves. Remember Vatican II? Or should that be Vatican 2.0? And churches have always understood the multi-channel approach, never worrying that Sunday-morning telecasts would hurt attendance and collection plate revenues. Meanwhile, the Bible remains a top seller despite the fact that nobody owns its contents. So it's really no surprise that religious content is being pushed through new media like cellphones and so-called "godcasts". Instead of being threatened by the ability of people to download salvation, pastors are fighting fire with fire -- producing viral videos that get people interested in going to church. Though there have been a few notable warnings condemning technology, it's nothing compared to the more radical rhetoric coming from many major media execs. So instead of being surprised that churches grok new technology, perhaps they have something to teach... other than the obvious stuff.
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