FTC Comes Down Hard On Kodak With $26,000 Spam Fine
from the so-effective dept
The Federal Trade Commission has shown companies it means business when it comes to enforcing the CAN SPAM Act, reacting to Kodak's spamming of 2 million people with a massive $26,331 penalty. That'll teach people not to spam! This is the kind of no-holds-barred action that makes the FTC think its enforcement of CAN SPAM is effective, when it actually illustrates why it isn't. Kodak got stung for its emails not including an opt-out mechanism, which the company says was due to a technical problem. Slapping such a huge company with such a small fine for what appears to be a minor mistake really does nothing to stop the huge flow of spam from less legitimate sources, nor, at 1.3 cents per person spammed, does it represent much of a financial deterrent.