MP3s Are Dead, At Least For Headline Purposes

from the the-attention-economy-at-work dept

We know that some news and trade publications these days find life more difficult in "the age of Google News," when they're competing with so many other sources for attention. Thanks to the fact that news aggregation systems usually just show a headline and maybe a blurb, these headlines often need to stand out to attract attention (though, there's some disagreement on that). However, it still amazes us how often headlines have little, if anything, to do with the content of an article. Take, for example, an article in today's TechWeb: MP3s Could Become Extinct. That's quite an assertion -- and bound to generate some clicks, right? Of course, if you read the actual article, you'll note that not once is the word "mp3" even mentioned outside of the headline. In fact, the article has nothing to do with the mp3 format at all. It's basically TechWeb reposting a press release (without an ounce of critical thought, or perspective from someone who might disagree with the claims) from an analyst firm making future predictions about the mobile device market. Like all such analyst predictions, it's pretty much useless. About the closest the article comes to discussing what the title claims is the idea that standalone digital music players will become a part of mobile phones -- which, of course, has nothing to do with the viability of mp3s. At best, the title should be adjusted to wonder if standalone mp3 players will go extinct, but that's such a minor story, along the lines of all those old stories about how the PDA market was dying, when what they were really reporting was that the PDA market and the mobile phone market were merging. Either way, we're sure plenty of people clicked to find out about those poor, dying mp3s... only to find them already extinct from the actual story.

17 Comments | Leave a Comment..


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  1.  
    identicon
    Matt, May 12th, 2006 @ 2:04pm

    By linking to their article, you further their faulty motivations.

    reply to this | link to this | view in thread ]

  2.  

    your mother was a whore

    identicon
    Youmorons, May 12th, 2006 @ 2:30pm

    of course you are just being morons about this whole situation trying to get people to click on your site tsk tsk i'm going to knife you all in the back dos veces style

    reply to this | link to this | view in thread ]

  3.  
    identicon
    FireMonkey, May 12th, 2006 @ 2:30pm

    I fail to see how reporting another outlet's non-news is newsworthy. It's a good thing *I* don't do that kind of thing at work...

    "Hi Boss. I just called to tell you that they told me to tell you that there's nothing to tell you."

    Tighten up the reigns a little, Mike. The news day can't be THAT slow, can it?

    reply to this | link to this | view in thread ]

  4.  
    identicon
    OK Dokey, May 12th, 2006 @ 2:31pm

    By replying to it you keep it alive.

    reply to this | link to this | view in thread ]

  5.  

    You people missed the point

    identicon
    Jezsik, May 12th, 2006 @ 2:50pm

    Did you notice that the article is from the the-attention-economy-at-work dept.? It wasn't about non-news, it was about making boring non-news appear as real news.

    It reminds me of the technique used in television news, where they say something like "Could your blender kill you? Stay tuned for a special report." Then you wait through the show to get to their special report that tells you if you don't clean your blender after making fish chowder, you might get food poisoning. Sheesh.

    reply to this | link to this | view in thread ]

  6.  

    Re: You people missed the point

    identicon
    Bob, May 12th, 2006 @ 4:44pm

    their special report that tells you if you don't clean your blender after making fish chowder, you might get food poisoning.

    Yeah, and usually the story comes from some lowly dumb-ass who used such an unsanitary blender to make salsa and put his/her party guests in the hospital. One moron's mistake or carelessness now becomes a NATIONAL HEALTH ALERT!! Remember! Always wash your kitchen appliances before you use them. It is also recommended that you also wash your plates and flatware after use. Oh and don't forget to brush your teeth.

    Next up after the break, young boy accidentally kills best friend when his baseball bat slips out of his hands while swinging at, and missing, a well-pitched curve ball. Consequently Local Officials may ban baseball in small community.

    I can see it now:

    BLENDER-WATCH 2006!!

    reply to this | link to this | view in thread ]

  7.  

    Cure for AIDS here

    identicon
    Dr. Moss, May 12th, 2006 @ 5:07pm

    Na im just joining in on the fun.

    reply to this | link to this | view in thread ]

  8.  
    identicon
    Anonymous Coward, May 12th, 2006 @ 5:26pm

    Probably the most pointless use of space I've seen in a long time...

    Better luck next article, dude.

    reply to this | link to this | view in thread ]

  9.  

    I Was Here...

    identicon
    Mathew Schlabaugh, May 12th, 2006 @ 6:56pm

    Since this article was soooo useful... (J/K)

    Just doing&nb sp;some useless graffiti:

       _  __________=_
      &nbs p;\@([____]_____() -- -- -- x  THIS ARTICLE
      _/|-&nbs p; [____]
     //        (( )
    /____|'----'
    ___ _/

    reply to this | link to this | view in thread ]

  10.  
    identicon
    Anonymous Coward, May 12th, 2006 @ 6:57pm

    Since this article was soooo useful... (J/K)

    Just doing some useless graffiti:

       _  _____ _____=_
       \@([____]_____() -- -- -- x  THIS ARTICLE
      _/|-  [____]
     //        (( )
    /____|'----'
    ____/

    reply to this | link to this | view in thread ]

  11.  
    identicon
    This Used To Be A Gun Shooting This Article, May 12th, 2006 @ 6:59pm

    /
    ||
    ||
    ||
    ||

    reply to this | link to this | view in thread ]

  12.  

    Re:

    identicon
    John, May 12th, 2006 @ 7:09pm

    FireMonkey writes: "I fail to see how reporting another outlet's non-news is newsworthy...."

    I actually thought it was a good story. TechDirt has always commented both on the world of tech, but also the press that covers it. Pointing out weak coverage can be both amusing (as in this case) and good for the entire industry. I say this was a good post...

    Besides, I always wonder why people think they should decide what TechDirt posts. If you want to do that, why don't you start your own site?

    reply to this | link to this | view in thread ]

  13.  

    They're Right

    identicon
    DittoBox, May 12th, 2006 @ 7:29pm

    Quality level 8 VRB Oggs totally kick MP3's sorry compressed little @$$.

    :P

    reply to this | link to this | view in thread ]

  14.  

    Re: They're Right

    identicon
    DittoBox, May 12th, 2006 @ 7:29pm

    s/VRB/SBR

    reply to this | link to this | view in thread ]

  15.  
    identicon
    Anonymous Coward, May 13th, 2006 @ 4:10am

    I'm not buying any more hardware until MP5 is out. You there! Fresh whiskey, and some horses for my men!...B-h e l l l l l c h

    reply to this | link to this | view in thread ]

  16.  

    Re: Re: You people missed the point

    identicon
    Holy Four-Twenty Batman!, May 14th, 2006 @ 11:25am

    Damn I want some of the ganja you got your hands on.

    reply to this | link to this | view in thread ]

  17.  
    identicon
    Zeroth404, May 15th, 2006 @ 6:03am

    OGG.

    reply to this | link to this | view in thread ]


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