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News You Could Do Without

by Joe Weisenthal





Pumping Up The Domain Name Speculation Bubble

from the buy-and-hold dept

A few weeks ago, USA Today wrote about how much money there was in domain name speculation. Now, the same author is taking a look at the people behind the business. They view the business the same way a lot of people view real estate investment, that it's as easy as buying a property up, sitting on it, and then -- voila -- selling it for more later. As we noted before, there seems to be a total lack of skepticism about the strength of the market among the participants and by the author of the article. There are trends that may undercut the value of the market such as greater use of search engines (are people still just typing in clothes.com when they're looking for an online clothing retailer?). Also, ICANN isn't slowing down on approving new domain name suffixes, each time diluting the value of the existing ones. Perhaps their naiveté is actually a shrewd business strategy. Almost any time a domain name speculator is interviewed in an article, they seem to go out of their way to talk about how easy the business is and how anyone can do it, which sounds like a tacit invitation for fresh fools to keep bidding domains up. As with anything else, anytime you start hearing how easy it is to make money, and how anyone can do it, it pays to be cautious. Hmm, is there any way to short domain names?

23 Comments | Leave a Comment..

 

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  1. Domain Name tom-foolery

    by Ray Deez - May 10th, 2006 @ 11:05am

    I recently read the blog of Godaddy's founder at http://www.bobparsons.com/adddropscheme.html
    He explains another way people are making money on domain schemes.
    Not illegal, but not nice either....

    (reply to this comment) (link to this comment)

  2. Shorter names?

    by Dr. Daemon J. Thrion D.D., PhD. - May 10th, 2006 @ 11:10am

    "Hmm, is there any way to short domain names?"

    How about http://www.shorturl.com/ :^)

    (reply to this comment) (link to this comment)

  3. most domain name lookup sites illegally sell data

    by J Taylor - May 10th, 2006 @ 11:23am

    You type in your desired domain name. It says it is available. Then after a few minutes you click on "buy". Already it was just taken that very day. Why? Because the same people who run domain name lookup sites also buy desired domain names.

    Somebody call the DA already on these people.

    (reply to this comment) (link to this comment)

  4. Starting an appraisal business for stupid people

    by Anonymous Bum - May 10th, 2006 @ 11:38am

    This is so stupid. Content and or services create revenue, not domains.

    I should start up a domain appraisal business for all the idiots quitting their day jobs to open an ebay store in their basement. I am sure I can schuck Thirty bucks for a worthless appraisal saying how valuable their online property is.

    (reply to this comment) (link to this comment)

  5. by pl - May 10th, 2006 @ 11:41am

    godaddy doesn't sell data, and neither does frugalname

    (reply to this comment) (link to this comment)

  6. Re: Starting an appraisal business for stupid peop

    by Ivan Khanine - May 10th, 2006 @ 11:52am

    The business in domain names isn't necessarily, a content-based type of site. As a recent advocate for the "domaining" hype - I see it as more then just creating a name, or an "ebay store". A lot of people are creating domain names, and parking them with AdSense codes in order to make revenue. In order for this to be successful, you need to feed off the "mainstream" sites that have already made it big, for instance, MySpace. MySpace is a great medium for advertising and networking for people that are in the market for your business. It's much more then just creating an eBay sotre. Its getting a "brandable" dot-com and sitting on it for a while. Me personally, I own a few domains. Including, ThatPig.com, InsomniacGroup.com, FreakinAssholes.com and aWhoreTrain.com. The first three, are brandable. The last one, is purely for advertising and marketing purposes running off the MySpace craze.

    (reply to this comment) (link to this comment)

  7. Tikiti

    by Dr. Freud Langer D.D., PhD. - May 10th, 2006 @ 12:21pm

    Its awhoretrain.com? That certainly must be in reference to MySpace.

    (reply to this comment) (link to this comment)

  8. Sometimes it is just a impulse purchase

    by Buck - May 10th, 2006 @ 12:45pm

    I bought http://MyFreepress.com (years before MySpace) because I was hoping to sell a website to the local newspaper (Winnipeg Free Press). I just thought it sounded better. They didn't buy it, and I got stuck with the purchase.

    I use it, but I would sell it in an instant for a decent buck.

    I also bought http://ConsumerEnergyAudit.com for the same reason. I thought I was going to sell it as part of a website deal. I just kept the website and stuff for myself in the end.

    (reply to this comment) (link to this comment)

  9. Re: Shorter names?

    by Bob - May 10th, 2006 @ 12:45pm

    I think Joe was referring to Selling Domain Names Short, like short selling stock.

    (reply to this comment) (link to this comment)

  10. Profits?

    by Curious George - May 10th, 2006 @ 1:21pm

    I know this won't seed your retirement nest egg, but do you make enough to buy a couple extra beers off those names?

    (reply to this comment) (link to this comment)

  11. Murmp.com

    by Buck Too - May 10th, 2006 @ 1:41pm

    Kinda google-esque. I would entertain offers, but I do have a few plans for it. Its pretty catchy, 5 letters, and easy to spell once you figure out what it is.

    Bids anyone?

    (reply to this comment) (link to this comment)

  12. Not like real estate

    by Scott - May 10th, 2006 @ 2:44pm

    When you buy real estate, it takes a significant investment and there is a lot of risk.

    When you squat on domains.. you pay $9 to godaddy, then turn around and sell it for thousands.

    I don't have a lot of money and whenever i am searching for a new domain for some new web project, it takes me forever to find a decent name because they are all taken by squatters!

    (reply to this comment) (link to this comment)

  13. The Domain Game

    by Chris Parente - May 11th, 2006 @ 11:32am

    Agree with point in the article that search engines are changing the nature of web navigation, making the perfect URL less vital. But disagree that new TLD's blessed by ICANN reduce value for the established .com, .net etc. There would have to be big time adoption of alternative extensions like .biz and .info to affect the value of a top quality .com, which hasn't happened. And globally the national TLD is the most desirable, unlike here in NA.

    .mobi may be an interesting new one, if it's adopted as planned to signify sites optimized for display on mobile devices.

    For an explanation of how to get an expired domain name, this is the best description I've ever read:

    http://www.mikeindustries.com/blog/archive/2005/03/how-to-snatch-an-expiring-domain.php

    Chris Parente
    www.gotostrategic.com

    (reply to this comment) (link to this comment)

  14. Domains is BIG.

    by Mike - May 12th, 2006 @ 7:30pm

    I myself am in the "domain business" and have made quite a few bucks selling domains. I recently bought short domains and made lists of untaken short domains that sound "cool".

    Domains can sell for 10.00-1 million+ (dollars)

    It's happened before and can happen again. Since a shorter domain name means people are more likley to remember it, more people will come back each day (especially for companys). This is the same reason behind "cool" domains.

    Not anyone good do it. Some people might put in 6 random keys "aaa

    (reply to this comment) (link to this comment)

  15. Expensive names

    by Michael - May 14th, 2006 @ 1:18am

    I’ve heard a lot of stories about domain name importance. However, check out the figures below - here are the top five most expensive domain sales in the last few years:
    Business.com – $7.5 million
    AsSeenOnTv.com – $5.1 million
    Altavista.com – $3.3 million
    Wine.com – $2.9 million
    Autos.com – $2.2 million

    I am not sure how such an investment – paying millions of USD for a simple name – can be recovered and used to produce profit. There was a story about Coca-Cola, which said that if the company lost all its infrastructure, but kept the name and brand characteristics, it could bounce back in about 4 years. However, if the company managers were left with all the infrastructure, but lost the Coca-Cola name, the company would be very likely to go bankrupt. Do you think this is also true for domain names?

    Regards,

    Michael Rad
    Web2earn.com – learn how to make money online

    (reply to this comment) (link to this comment)

  16. The Real Story

    by Jon - May 20th, 2006 @ 10:48am

    For the real story on the domain name business see DNJournal.com (especially the Weekly Sales Report) and DNForum.com.

    Diamond.com just recently sold for $7.5 million.

    (reply to this comment) (link to this comment)

  17. Re: Profits?

    by Ivan Khanine - May 22nd, 2006 @ 2:14am

    Nope, not there to make a profit. I'm here to make a stand. I want to sit on these names for years to come. Maybe, when I DO make enough money that would allow me to create a brandable product. Until then, MY DOT-COMS!

    (reply to this comment) (link to this comment)

  18. Domain name:

    by s.f. - Jun 10th, 2006 @ 5:15pm

    I am actually the owner of emega.com
    Short, catchy, and memorable, five letter domain name that has many uses.

    Comments on its value anyone?

    (reply to this comment) (link to this comment)

  19. Re: Tikiti

    by Ivan - Jun 16th, 2006 @ 1:10pm

    ... Yes. Yes it is. Very observant, doc.

    (reply to this comment) (link to this comment)

  20. This industry is alot harder than it sounds

    by Manager - Jan 7th, 2007 @ 5:06pm

    I think this Domain Name Industry is alot harder than it sounds, because sometimes it takes years before you can get an offer for your premium domain name or if you unlucky it might never sale. This is noway you can comparing this shady industry with real-estate investment.

    (reply to this comment) (link to this comment)

  21. by Mark - Mar 16th, 2007 @ 12:47pm

    The thing is you don't have to make a lot of money on domains. Since you can register a .com name for $6-$8 a year all you do is have to generate enough traffic to that site to cover that small amount.

    This results in a massive amount of cybersquatting which helps nothing.

    If you can't make a useful webpage and a bunch of links isn't a useful webpage and it's easy to see a page that is links and google adwords it's worthless

    This needs to be stopped.

    (reply to this comment) (link to this comment)

  22. by Ron - Jul 17th, 2007 @ 5:57pm

    Yep. I just sold a domain for $US20,000. It had been dropped several years ago. Thought maybe it might make a few dollars - but the right company wanted it badly.

    (reply to this comment) (link to this comment)

  23. Re: Shorter names?

    by Streetz - Feb 4th, 2008 @ 1:36pm

    Obviously your PHD is not in finance. To short a commodity means to sell something as the price is about to drop in hopes of repurchasing it at a much cheaper price.

    (reply to this comment) (link to this comment)

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