One of the key services that entertainment companies can sell is an easy, enjoyable experience. The lack of effort involved with syncing an iPod with iTunes is what makes that product so seductive, even though cheaper, more flexible options (like piracy) exist. So it's amusing to read a first-person account (via BroadbandReports) of trying to download a film from Movielink, which looked inconvenient from the description alone. The process was riddled with errors and hurdles so it took over an hour just to get the download going, which itself took over 4 hours. What's funny is that Movielink was taking harsh criticism three years ago, so you'd think they would have gotten the message. If you're asking consumers to pay for something that is already available online, the selling has point has to be convenience, something that Movielink hasn't figure out.
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