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Sued For Critiquing Maine's Tourism Campaign On A Blog
from the yeah,-that'll-reduce-the-attention dept
We've discussed in the past the concept of the Streisand Effect -- where someone sues someone to keep some action or information quiet, and the exact opposite happens. The act of suing helps generate much more attention. While the term has spread within certain circles since we first coined it (and there was even a newspaper that wrote an article about it last year), it's not surprising that many people still haven't heard of it. What is surprising, though, is that people still believe that suing someone for what they do on the internet is an effective way to get less attention on something. The latest situation takes place in Maine, where a blogger has been criticizing efforts being made by the state and an ad agency for a new tourism campaign. The agency has now sued the guy for his comments on a blog. They pull out the usual charges of copyright infringement (for showing some sketches that they, themselves, had put online) and defamation... for him giving his opinion that the state was wasting taxpayer money. However, the real kicker is the statement the head of the ad agency made to the Boston Globe: "I don't think his real mission here is to get answers for the taxpayers of the state. One of the things he wants to do is to get attention." So, he was upset that his ad agency was being called out for doing a bad job when it was on a blog, but he has no problem having a reporter print that fact in a major daily newspaper in a big city? It would seem that a lot more people now know that his firm has been accused of doing a dreadful job then when it was just some random blogger criticizing them.
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One of the signs it's time to get another agency
Good agencies make mistakes, learn from them, change this campaign or the next, and have a laugh while they're doing it. Constant improvement is an ok thing.
Or is it the CLIENT that demanded this heavyhanded response?
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that is total BS
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Re: One of the signs it's time to get another agen
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Re: that is total BS
On to Techdirt's comments: While I agree that such lawsuits may not be the wisest on the PR front, the agency may have a perfectly valid claim. You defend the blogger by arguing that the agency itself put the sketches online -- but if I am an artist, photographer, or blogger who posts online, does that give everyone else carte blanche permission to reprint my work? Certainly not. Secondly, he will only succeed in his defamation claim if he made a false statement of FACT -- not opinion. So to be found liable, he has to have lied. Again, it may not be the agency's wisest practical move, but they still may be on solid legal ground.
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Re: Re: that is total BS
Could be, but seems unlikely.
You defend the blogger by arguing that the agency itself put the sketches online -- but if I am an artist, photographer, or blogger who posts online, does that give everyone else carte blanche permission to reprint my work? Certainly not.
This could depend on how he did things. First, if he simply hotlinked them, then there would be no copyright infringement. Second, if these really were *gov't* images, then again, it's tough to see why the gov't should have a copyright on them. Remember, gov't documents usually public domain. Finally, if the purpose of putting these drafts online were for public comment and criticism, it's going to be tough for them to make the willful infringement claim stick.
Also, they're chaging him with $150,000 in statutory damages for the use of each image... That's the max amount, and only for willful infringement. Willful infringement and the just amount of statutory damages may be in the hands of the court, but it certainly seems like a stretch... especially if the whole reason these were put online were for people to see them and comment on them.
Secondly, he will only succeed in his defamation claim if he made a false statement of FACT -- not opinion. So to be found liable, he has to have lied. Again, it may not be the agency's wisest practical move, but they still may be on solid legal ground.
Yup. Defamation would be if he made a false statement of fact. However, the article notes at least one of the defamation claims is based on: "the suit cites Dutson's claim that the advertising agency has been wasting Maine taxpayers' money in its work for the tourism department."
That's clearly an opinion, not a factual piece of information. The article doesn't detail the other claims, but the fact that they'd even bother using what's obviously an opinion in a defamation claim makes me wonder how strong the rest of the suit is.
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Copyright
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Re: Copyright
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copyrights
Also the Ad agency would not only have to show that he purposely and maliciously lied in order to defame them but that said defamation resulted in specific and concrete monetary damages. No loss of money means no legal standing.
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Tourism & MAine
But really, you cannot expect to get this kind of publicity any other way. The Boston Globe probably wouldn't have even cared about these ads or this agency if it had not been for the negative publicity spawned by the lawsuit. Imagine how much it would have cost to buy that much advertising space in the Globe.
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Re: Re: that is total BS
That's the second time this week I've seen someone who obviously doesn't know what belie means try to use it.
Using the wrong word does not belie his ignorance, if anything it highlights his ignorance or maybe illustrates it. It most certainly does not lie about it or show it to be false. Using the word belie here belies your intelligence.
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More of the press than anything. Its held up in past law suits, as it should.
We love our freedom. (too bad we don't have more)
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Fair use
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Lance Dutson
Lance Dutson is only a troll:
http://bangorreports.blogspot.com
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It is very useful today.
Many people like me, frequently use it for updates...
As a citizen of Maine I really love this article...
Keep updating...
Thanks,
================
AleX
Maine Treatment Centers
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