Trying To Justify That $2 Billion Pricetag, Facebook Expands Beyond Students

from the now-more-like-myspace dept

Here's one you couldn't see coming. Social-networking site Facebook is expanding beyond high school and college users. However, instead of just opening it up to anyone, which might rob it of its uniqueness, they're opening it up to employees at select corporations. So now, instead of it just being a tool to allow a student to hook up with that person in their Gender in the Fin De Siecle class, someone in sales at Intuit can flirt with their cute colleague in HR. It's no surprise that they want to expand their userbase. The company is open that they want to sell out for $2 billion, while at the same time there's evidence that their traffic is flagging. They may have waited too long, however, to go after this market. Lots of me-too starupts want to be the MySpace of the enterprise.


Reader Comments (rss)

(Flattened / Threaded)

  1.  
    identicon
    Steve, Apr 27th, 2006 @ 11:14am

    Tech folks

    Given that the attention span of the average techie these days is about one wee...ohhh...loook....a router...

     

    reply to this | link to this | view in thread ]

  2.  
    identicon
    Jezsik, Apr 27th, 2006 @ 11:36am

    Re: Tech folks

    Thanks for the laugh ... I needed that!

     

    reply to this | link to this | view in thread ]

  3.  
    identicon
    Cowards -R- Us, Apr 27th, 2006 @ 11:37am

    Re: Tech folks

    wow.. um, so distracted are you that you cannot even make a point. If you are that distracted, how could you even find the submit button?

     

    reply to this | link to this | view in thread ]

  4.  
    identicon
    A different Stephen, Apr 27th, 2006 @ 11:49am

    Re: Re: Tech folks

    Geez, thanks for killing that one

     

    reply to this | link to this | view in thread ]

  5.  
    identicon
    silentrite, Apr 27th, 2006 @ 11:53am

    hm...

    Not a bad idea, since a lot of the people at my office are on MySpace. At least facebook is a little more professional.

     

    reply to this | link to this | view in thread ]

  6.  
    identicon
    CJ, Apr 27th, 2006 @ 12:05pm

    wow.. um, so distracted are you that you cannot even make a point. If you are that distracted, how could you even find the submit button?


    looks like you need your joke-o-meter recalibrated.

     

    reply to this | link to this | view in thread ]

  7.  
    identicon
    some dude, Apr 27th, 2006 @ 12:06pm

    Re: hm...

    more professional? i didn't realize attention whoring was a professional business

     

    reply to this | link to this | view in thread ]

  8.  
    identicon
    Hairball, Apr 27th, 2006 @ 12:08pm

    bad idea

    IMO this is not a good move for facebook. Facebook is known for being the college and soon-to-be college student's social networking site. I don't see how expanding to 'select corporations' will help their cause. If i'm going to flirt with a colleague, i'll walk to her cubicle (office if she's really hot) and ask her to dinner or something. I can only imagine the sort of trouble someone will get in with their company by posting something stupid. Like that ever happens, right?

    And another thing... who decides who these select corporations are?

     

    reply to this | link to this | view in thread ]

  9.  
    icon
    chris (profile), Apr 27th, 2006 @ 12:17pm

    re: hm..

    "i didn't realize attention whoring was a professional business"

    try working with developers sometime. not only is it a business, appearantly it pays well too.

     

    reply to this | link to this | view in thread ]

  10.  
    identicon
    Sean, Apr 27th, 2006 @ 12:18pm

    Select companies

    The 'Select Companies' is probably like

    What company do you work for? (Insert your company here)

    Yeah that is one of them.

     

    reply to this | link to this | view in thread ]

  11.  
    identicon
    Jeff, Apr 27th, 2006 @ 12:45pm

    Re: Select Companies

    Hum, so I can flirt online with my two collegues?.... Don't think it is for my company.

     

    reply to this | link to this | view in thread ]

  12.  
    identicon
    tk., Apr 27th, 2006 @ 1:07pm

    uhh

    Sweet, another potential URL to add to the company's block list.

    I'll buy facebook for a $2B buy in. Then I'd dismantle every little piece of it, because it's becoming so stupid that no one needs to be exposed to it.

     

    reply to this | link to this | view in thread ]

  13.  
    identicon
    Another baseless comment, Apr 27th, 2006 @ 2:24pm

    Re: Select companies

    If you had used Facebook then you would know that you must have a valid email address at the institution that you are supposed to be invloved with. I had to use my student id to regisiter (not my social)...so that leads me to believe that they have some type of agreement with the universities...and I'm sure that businesses would want an even larger level of assurance that someone is infact an employee.

     

    reply to this | link to this | view in thread ]

  14.  
    identicon
    Anonymous Coward, Apr 27th, 2006 @ 6:41pm

    Re: Re: hm...

    whoring is one of the world's oldest professional businesses

     

    reply to this | link to this | view in thread ]

  15.  
    identicon
    Dan, Apr 27th, 2006 @ 10:00pm

    how long till thefacebook gets blamed for someone getting fired a la myspace? i give it 6 months. bets anyone?

     

    reply to this | link to this | view in thread ]

  16.  
    identicon
    Doug Sherrets, Apr 28th, 2006 @ 10:15am

    My analysis of facebook adding companies from Augu

    Hi,

    I wrote about this on August 31, 2005. Check out the article: http://www.minorityrapport.com/2005/08/facebook_for_al.html

    I wrote a new post yesterday: http://www.minorityrapport.com/2006/04/fun_it_actually.html

    It will be interesting to see the adoption curve at companies.

    Doug

     

    reply to this | link to this | view in thread ]

  17.  
    identicon
    Judah Wilson, CEO Top20Network.com, Apr 30th, 2006 @ 10:54am

    Doug, you were right, and here is why

    One word: Branding. The reason it will not work in the corporate world is becuase the branding for the site was solidified when they chose to go for high school students rather than businesses. The first wave of seniors that graduated after Facebook became popular (May of last year) was the market Facebook had to get. Facebook was hot, and a large portion of their users were heading to the corporate world. Facebook missed it, and as soon as privacy issues surfaced, the students that sparked the original movement (students at top 20 schools) stopped using the site. I predict that from here on student usage will steadily decline.

     

    reply to this | link to this | view in thread ]

  18.  
    identicon
    vrdjipi@mail.ru, Aug 3rd, 2006 @ 4:31am

    nd more. From website .

    ringtones free

     

    reply to this | link to this | view in thread ]

  19.  
    identicon
    Anonymous Coward, Aug 3rd, 2006 @ 4:31am

    s

     

    reply to this | link to this | view in thread ]


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