Amazon To Sell DVDs Of TV Episodes, But Will Anyone Buy?
from the another-stab-at-it dept
Content distributors have launched several experiments looking for new ways to sell media. The latest announcement is from Amazon, as they plan to sell DVDs of TV shows very soon after they air. This would offer an alternative to iTunes' growing store of shows available for download, which aren't easily playable on a TV and are much lower quality. What may make the Amazon offering enticing, at least to publishers, is their ability to offer a one-day turnaround on DVD production. Typically, producing DVDs entails some risk, as publishers don't want to make a lot of extras. This is actually one of the excuses that movie studios give for the long release windows on DVDs, that they need to gauge how popular a movie is before they know how many DVDs to print, and how much to spend on marketing them. Of course, just because it may work out well for publishers, doesn't mean it will fly with consumers. The market for DVDs of TV shows is in box sets of complete seasons -- well-produced stuff that can go in someone's collection. There may not be much of a market for single-episode DVDs with fast production and few extras.