Ever since Apple's announcement that they would switch to Intel chips speculation has swirled over whether the computers could run Microsoft Windows. One group held a contest, offering $14,000 to whomever could get Windows to boot on one of the new Macs. Today, despite Steve Jobs' insistence that the company would never support Windows, Apple released software that guides users through the steps of loading Windows onto a Mac. So now that this is possible, who will this appeal to? Are there a lot of Mac users who secretly prefer the Windows OS? Or will Windows users, envious of Apple's slick boxes, finally make the switch? Probably it's some of both. Either way, it reinforces the idea that Apple is a design company, not a technology company. Like the rest of the economy, they outsource the guts and production of their products, while profiting from their expertise in style, usability, and branding.
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